In marking the 60th anniversary of one of the world’s best-known toys, the Barbie doll, scholars and journalists have a wealth of angles to explore. The impact of the Barbie doll ongirls’ body imagesand the spread of astereotypical model of womanhoodhas been the subject of extended reflections. They can also focus on the American company that markets it, Mattel, and its current difficulties in dealing with more interactive toys.

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