Taking place at the LBB & Friends Beach on Tuesday 23rd June at 12:45pm, Ellen Utrecht, founder and executive producer of MikeTeevee, will moderate and impressive line-up of senior in-house creative leaders from some of the world’s most influential brands, exploring how in-house teams are increasingly shaping business strategy, driving growth and influencing culture.

As a next-generation creative production partner built for in-house teams, MikeTeevee has long championed new ways of working between brands and production partners. The discussion will examine how relationships between creative and marketing teams are evolving, whether creativity should be viewed as a service function or a growth driver, and the role creative leaders play in shaping their businesses.

Read more at: https://lbbonline.com/news/Miketeevee-to-Host-Female-Brand-Leaders-for-In-House-Creativity-Panel-at-Cannes