Sarah Melrose on International Women’s Day: Three things we can all do to drive greater female leadership

The latest media agencies census by the MFA in February 2023, saw a pleasing result for women, in that women in leadership positions has risen to 46% up from 43% the previous year across media agencies.
This statistic is even better when comparing to the national average of females in leadership positions, which sits at 34.5%. Whilst that is clearly a positive trajectory for women in media, the number is still not in line with the volume of females employed in media agencies in Australia – who hold the majority of roles at 62%.
This gap clearly shows there is more to be done across the board to elevate women (who form the majority of the media agency workforce), into the majority of leadership positions.

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