Sabhyata Diwali ad: An ode to female leadership?

The recently launched Diwali campaign #RedefiningCelebration by Sabhyata, an Indian ethnic wear brand, evoked various opinions on the internet as the storyline revolves around a young woman seeking a job while being pregnant for the first time. 

The ad shows a young woman played by Ayesha Kaduskar waiting to get interviewed for a job. She is approached by an older woman played by Sheeba Chaddha who strikes up a friendly conversation with her and gives her a pep talk about the seemingly impending interview.

Read more at: https://www.exchange4media.com/advertising-news/sabhyata-ad-an-ode-to-female-leaderships-123247.html

Advertisement

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s