When talking about female leadership, the term “women-led” has become a buzzword, a branding play and even a credential. Being a women-led business — or having a high percentage of females in senior leadership — is a leverageable asset in today’s business climate.

I love that consumers understand something about how a women-led business might feel different to work with and care enough to seek out women-led organizations. I cofounded a company 16 years ago that benefits from this position.

Read more at: https://www.entrepreneur.com/article/423643