Appointing women to top leadership positions can quite literally change the conversation about female leaders.

According to research from graduate student M. Asher Lawson of the Fuqua School of Business, when women serve as CEOs or board members at a firm, language at the organization shifts, and women are more likely to be associated with traits such as decisiveness and assertiveness – qualities typically associated with male leaders.

Read more at: https://today.duke.edu/2022/04/when-females-lead-firms-change-how-they-talk-about-women