Stephanie Smith of Cogwheel recently joined an incredible panel at the Female Founders in Hospitality Summit in New York, moderated by Saadiq Rodgers-King, an AI Transformation Consultant, alongside Kim Bennett of AtlasGuru and Katrina Stalcup of Fora Travel.

Here were a few of my biggest takeaways from the discussion.

Start with the Problem, Not a Tool

One of the biggest reasons AI pilots fail is that companies start with technology instead of a business problem.

I see this pattern over and over in my consulting work. Organizations say ‘We need an AI strategy.’ But what they actually need is clarity on what problem they’re solving. The intent you bring determines what you get out of it.Saadiq Rodgers-King

Across the panel, the most successful examples of AI adoption came from solving clear operational challenges—whether that was scaling travel advisor support, generating travel itineraries, or analyzing hotel marketing performance.

Read more at: https://www.hospitalitynet.org/news/4131802/ai-in-action-lessons-from-the-female-founders-in-hospitality-summit