Rita Giendy’s TIME Asma Hotel promises to be a safe space for women travelling alone. That is thanks to the fact that 80 percent of the hotel’s staff are female.
Giendy said this works in two ways: It makes guests feel safe and gives staff more confidence.
She said: “TIME Asma is a female-friendly hotel, it’s not solely dedicated to women but it’s been designed to be inviting for females. That’s why 80 percent of our staff are female. It really helps our female guests feel comfortable. It’s not about safety – Dubai is already one of the safest cities in the world – it’s about comfort. For the staff, being female-led does help with confidence.