The invisible danger of the ‘glass cliff’

When Carol Bartz was appointed CEO at Yahoo in January 2009, the internet company was struggling. She was hired on a four-year contract and put forward a strategic plan to turn things around. But in September 2011 – in a phone call with Yahoo’s chairman of the board – she was fired, just two years and eight months after she’d joined the company.

“They didn’t even let [her plan] come to fruition,” says Alison Cook, a professor of management at Utah State University in the US.

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