Among the plethora of badly kept open secrets of Pakistan’s $2 billion media industry is institutional sexism. As seen in the 2020 RECMA media agency ranking report, the media agencies that were profiled had one trait in common: none of them have a female leader at the absolute top job.
Granted, Z2C Limited is led by chief strategy officer Fatima Hyder while the MediaVest team at BCP is led by Urooj Hussain, and BCP itself is steered – if not led – by chief operating officer Benish Irshad. Since the 2020 RECMA media agency ranking report was published, Wavemaker named Amna Khatib its interim MD in Pakistan and Publicis Media named Benish Irshad its new CEO for Pakistan.
Read more at: https://tribune.com.pk/story/2338873/women-in-media-shattering-the-glass-screen