WOMEN IN MEDIA: SHATTERING THE GLASS SCREEN

Among the plethora of badly kept open secrets of Pakistan’s $2 billion media industry is institutional sexism. As seen in the 2020 RECMA media agency ranking report, the media agencies that were profiled had one trait in common: none of them have a female leader at the absolute top job.

Granted, Z2C Limited is led by chief strategy officer Fatima Hyder while the MediaVest team at BCP is led by Urooj Hussain, and BCP itself is steered – if not led – by chief operating officer Benish Irshad. Since the 2020 RECMA media agency ranking report was published, Wavemaker named Amna Khatib its interim MD in Pakistan and Publicis Media named Benish Irshad its new CEO for Pakistan.

Read more at: https://tribune.com.pk/story/2338873/women-in-media-shattering-the-glass-screen

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s