Public interest in women’s sport has risen during the pandemic, with 21 per cent of UK adults following it more than they did 18 months ago, according to a new report published by Sky Sports and Leaders in Sport.
The new research shows that eyeballs are increasingly focused on women’s competitions, with a significant rise in the number of men watching and engaging during the pandemic; nearly a quarter of men (24 per cent) say they now follow more women’s sport than they did 18 months ago.
