Female Leadership and Soft Power: Do Women Outperform Men?

A lot has been written about how female leaders have managed the pandemic better than their male counterparts.

Most analyses have focused on proving this link, without trying to identify the causes of the difference in outcomes and their implication for the future of political leadership. Given our extensive Global Soft Power Index database, we set out to answer what we consider the most important question: why do female leaders seem to be more successful in facing the pandemic?

Read more at: https://brandfinance.com/insights/female-leadership-performance

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