CMO Teresa Barreira on the importance of female leadership

Teresa Barreira is the Chief Marketing Officer of digital transformation consultancy Publicis Sapient. Over the course of her 25-year career, her global B2B marketing expertise and innovative senior leadership has enabled her to break the mold of traditional marketing in technology and service companies.

A passionate champion of diversity in business, especially empowering the next generation of female talent, Teresa spoke to about her own career journey, what it means to be a female leader and why equality in business is more important than ever. 

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