Deloitte has teamed with sports icon and leadership pioneer Billie Jean King to help advance the future of women’s sports, a collaboration aimed at strengthening the pathways, infrastructure and leadership pipeline that fuels the next generation of leaders. King and Lara Abrash, chair of Deloitte US, announced the news on stage at the “Power of Women’s Sports Summit” in New York City, an event produced by Billie Jean King Enterprises to support the Billie Jean King Cup, the “World Cup of Tennis.”
Global revenue in women’s sports is projected to reach $3 billion in 2026, and media coverage has climbed to 15% of all sports coverage from roughly 3%–5.5% in just a few years. And the value of sport reaches well beyond the field—in a 2023 Deloitte survey, 85% of women who played sports said the skills they built there were important to their career success, a figure that rises to 91% among women in leadership roles.
