Johnnie Walker drafts Lilly Singh to fight for women’s leadership

  • Johnnie Walker has partnered with comedian Lilly Singh to promote efforts to increase gender equality in leadership positions, per a press release. The campaign is timed to Women’s Equality Day today (Aug. 26). 
  • The tie-up is the latest in the blend Scotch whisky’s “First Strides” initiative that aims to support women in multiple aspects of society, including public office, entrepreneurship and athletics, among others.

Read more at: https://www.marketingdive.com/news/johnnie-walker-lilly-singh-first-strides-whisky/630582/

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