The feminine factor – Brideson on female leadership and brand loyalty

There is a serious whiff of mistrust in Australia’s brisk winter air. From Malcolm Turnbull’s 30th Newspoll loss, to cricket’s ball tampering fiasco, to the Royal Commission into misconduct by the big banks. Silver lining: this isn’t just an Oz problem. Global trust is at an all-time level of stagnancy.

More information: https://www.marketingmag.com.au/hubs-c/opinion-bec-brideson-the-female-factor/

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