For her, they’re personal.

“I’ve got four girls aged 15, 14, 12 and 8, and I did look in at that and think, ‘What sort of future are they stepping into?'” she told News Breakfast.

So the self-described “serial entrepreneur” decided to do something about it.

More information: http://www.abc.net.au/news/2017-06-26/the-girls-were-ignited-how-a-start-up-is-hoping-to-smash-the/8651024