Increasing Gender Diversity in Leadership. Why Do It?

A few months back GE released an ad campaign featuring physicist Millie Dresselhaus. The 86 year old has been cast into stardom as the company announced its commitment to have 20,000 women employed in STEM positions by 2020. And, essentially, that’s the dual purpose of the ad, not just to announce the program but to raise the question about whether female scientists can achieve celebrity status.

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