Female leaders in Japan: A journalist in the realm of brands

Why is it so important for agencies and clients to focus on content? With the advent of social media, and the declining influence of TV and print, consumers are not looking for advertising; they are looking for experience. They want to be informed about a brand and its products by discovering it in their natural habitat, which is probably online or word-of-mouth. And look to read or experience it and have their own reaction to it. Maybe share it with friends and get a third opinion. And then they make a purchasing decision. That’s content.

More information: http://www.campaignasia.com/article/female-leaders-in-japan-a-journalist-in-the-realm-of-brands-part-two/433214

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s