Twenty years ago, Rocío Medina made a decision that would change not only her own life but also the future of her family’s business. At the time, she was a recent law graduate when she told her father she wanted to run the company, despite leadership traditionally passing through the male line. Her father, Antonio Medina Lama, had also chosen an unconventional path: in the 1960s, he left his law practice in Sevilla to pursue agriculture in the province of Huelva, which was then dominated by outdated techniques and low yields.

Antonio was among the first to introduce new technologies and experiment with growing California strawberries. These innovations sparked an agricultural revolution in the region, transforming Huelva into one of Europe’s largest berry-producing centers. Today, the province’s agribusiness generates over 1.2 billion euros a year and provides employment for about 160,000 people.

Read more at: https://russpain.com/en/news-3/how-grupo-medina-became-europes-leading-persimmon-producer-and-is-changing-the-game-360473