Women have a significant impact on duty-free retail through their purchasing power, strong desire to shop, and role as major consumers of specific categories like cosmetics. Their influence is also growing in leadership positions, with initiatives focused on increasing female representation, mentorship, and the advancement of women’s voices in the sector.
In 2025, women are a significant and growing force in duty-free retail, reflected in increased shopper numbers and a strong industry focus on leadership and inclusion. This includes a rebound in female shoppers, who now represent 49 per cent of global duty-free customers, up from 36 per cent in 2021. Companies are increasingly supporting women in leadership roles through partnerships and networks, and the market’s focus on hybrid retail and technology is creating new opportunities for both employees and consumers.
Asian Woman Leadership 