In a momentous first in the history of the tourism industry, Shaikha Al Nowais has been confirmed as the next Secretary-General of the United Nations World Tourism Organization, thereby making her the first woman to lead the organization in its 50-year history. Her appointment was ratified at the 26th General Assembly in Riyadh and forms a transformational chapter for UN Tourism, which for the first time underlines not only gender representation but also regional leadership in shaping the future of global tourism. The UAE’s significant role in world tourism and hospitality continues to rise further, with Al Nowais’s appointment reflecting the global recognition of the UAE’s contribution to the sector.
A Historic Moment for Gender Representation in Global Tourism Leadership
Shaikha Al Nowais’s appointment stands as a trailblazing achievement for women in global leadership, especially within the tourism sector. As the first woman to lead UN Tourism, Al Nowais brings a unique perspective to the organization, reflecting the broader push for gender equality and diverse representation in decision-making roles within the international tourism community. Her appointment not only marks a significant milestone for UN Tourism but also paves the way for future generations of women leaders in tourism and sustainable development globally.
Asian Woman Leadership 