Female marketers are being urged to embrace risk as a vital part of their career and wider personal development.

“I don’t really have a plan,” said Kate Mackie, global marketing partner at EY, speaking earlier this week (6 October) at the Forrester B2B Summit EMEA

“I don’t think I’ve ever really had a plan. Life gets in the way. You meet people, you do new things. It’s got to be fun. We’re only here once.”

Instead of a roadmap, Mackie described how she uses a filter in her decision making.

Read more at: https://www.marketingweek.com/b2b-female-marketers-embrace-risk/