As International Women’s Month unfolded last month, beauty brands and businesses reflected on the progress made and the challenges that remain in the pursuit of gender equality. The latest findings from the Ipsos International Women’s Day 2025 survey, conducted across 30 countries via the Global Advisor online platform, provided valuable insights into public perceptions of female leadership, feminism, workplace dynamics, and societal expectations.

For beauty brands, understanding these perspectives presents a unique opportunity to engage consumers through purpose-driven messaging and inclusive representation. As brands increasingly align with gender equity initiatives, the findings offer actionable insights into how beauty businesses can champion positive change and build deeper connections with their audience.

Read more at: https://beautymatter.com/articles/the-gender-divide-in-beauty-industry-perceptions