The Association of Women Business Leaders of Morocco (AFEM) unveiled its 2025-2026 strategic roadmap on December 3, introducing three programs under the “She Impulse: Value Creator” initiative. The announcement marks a significant step toward strengthening women’s role in Morocco’s economic landscape.

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The organization will officially launch these programs on December 13, at the Casablanca-Settat Regional headquarters, bringing together public and private partners, policymakers, and entrepreneurs from across the country.

The initiative comprises three distinct programs: She Learn, She Start, and She Industrial. She Learn, developed with support from the European Bank for Reconstruction and Development (EBRD), offers an AI-powered digital learning platform focusing on management, digital marketing, and new technologies. The platform provides personalized guidance through AI agents, allowing women entrepreneurs flexible access to essential business skills.

She Start, implemented in partnership with the Casablanca-Settat Region and Bidaya incubator, targets startup project leaders. The program provides intensive support through specialized training, mentor and investor access, and technological tools to guide entrepreneurs through their project development stages.

Read more at: https://www.moroccoworldnews.com/2024/12/366746/afem-launches-3-programs-to-boost-womens-entrepreneurship-in-morocco