Since its founding in 1951, Finnish brand Marimekko has evolved from a small textiles business into a company with stakes in fabrics, furnishings and, of course, fashion. Style caught up with creative director Rebekka Bay following the brand’s spring/summer 2025 show at Copenhagen Fashion Week to hear more about how Marimekko became a design powerhouse in Scandinavia and beyond.
We really wanted to celebrate all flowers. We have throughout this year celebrated Unikko, our most recognisable flower, and we wanted 2025 to be a celebration of all the lesser-known flowers. The symbolism is really this idea that flowers and nature as a subject can be super abstract and tangible. We thought this was an opportunity to give space to all the flowers in our archive.
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