What can technology leaders learn from the cosmetics industry, which has experienced exponential growth and is projected to be become a $758 billion market by 2032?

With growth driven by a wide range of consumer preferences and trends—that are also accelerating investments in everything from new products and formulations to technologies and services—there are some good lessons to unpack here.

The expanding sector is also benefiting from the growing use of personalization, AI/AR technology, and the popularity of social media channels such as Instagram and YouTube. These platforms are not only highly influential among certain demographic groups, but they have also created demand for beauty products and are filling a gap between the brands and consumers.

Read more at: https://www.forbes.com/sites/deandebiase/2024/06/27/tech-leaders-learning-from-female-founders-disrupting-750b-industry/