Six women entrepreneurs will serve as the 2024-2025 cohort of advocates for the eTrade for Women initiative led by UN Trade and Development (UNCTAD).

Secretary-General Rebeca Grynspan announced the appointment on 6 May in Geneva, highlighting the critical role of women digital entrepreneurs in driving innovation, job creation, and economic growth.

Hailing from developing Africa, Asia and Latin America, these female entrepreneurs are pioneers in tech and champions of women’s empowerment through e-commerce and the digital economy.

The latest lineup welcomes four new advocates: Vèna Arielle Ahouansou of Benin, Hilda Moraa of Kenya, Angeline Tham of the Philippines and Ajaita Shah of India.

They will work alongside two existing advocates, Yasmine Abdel Karim of Egypt, and Ana Maria Sandoval of Colombia – both continuing in their role for another year.

“eTrade for Women” is a key initiative under the e-commerce and digital economy programme of UN Trade and Development.

Leading funding contributors to the programme are Australia, Germany, the Kingdom of the Netherlands, Sweden, and Switzerland.

Read more at: https://unctad.org/news/empowering-women-leaders-gender-equality-digital-economy