MediaLink and its owner, United Talent Agency, announced a new leadership team on Tuesday in its core business areas following the dramatic departure of its well-connected CEO Michael Kassan.
The media, advertising and marketing consulting firm announced the new leaders to reaffirm that, “a group of proven industry veterans are leading MediaLink, demonstrating the ongoing strength and scope of the company’s business,” the company and UTA said in an announcement to staff.
Donna Sharp, a 2022 Adweek 50 winner, will lead the marketing and consulting division, along with Andrea Kerr Redniss, who was named as one of AdWeek’s 12 smartest media agency execs in business today, and chief brand officer Lena Petersen, a top former Publicis Groupe exec. All three are managing directors at the firm.
Media and tech strategy consulting will be led by managing directors Devrie DeMarco, the former head of sales for BermanBraun and associate publisher at Condé Nast, Christopher Vollmer, former global leader of entertainment and media at PwC, plus Mark Wagman, the head of MediaLink’s data and technology solutions practice.
Read more at: https://www.thewrap.com/medialink-promotions-leadership-team-michael-kassan/