On International Women’s Day 2024, CashKaro launched its “ThinkWomen” campaign to recognise the leadership roles of female founders. The campaign urged various brands to change their profile pictures to an image of their female founder, for the day. This was done for brands to collectively recognise the crucial role women play in the booming startup ecosystem and beyond. The International Women’s Day was celebrated across the world on March 8. Swati Bhargava, Co-founder, of CashKaro and EarnKaro said, “International Women’s Day marks a celebration of women’s competence and achievements across diverse realms. Our ThinkWomen campaign is not just a tribute but a rallying call to empower women in all aspects of life.” She further added that qualities like unwavering determination, commitment, and pursuit of excellence make these women leaders effective decision-makers, including in entrepreneurship. “This initiative celebrates the extraordinary potential of women and aims to inspire more ladies to embrace leadership roles confidently,” she added.

Read more at: https://yourstory.com/herstory/2024/03/cashkaro-launches-thinkwomen-campaign-to-celebrate-womens-day