Now nine years into its title sponsorship of the Women’s PGA Championship, KPMG has been a catalyst for meaningful change in women’s golf – in the professional ranks and beyond.
“We’re really proud of that,” KPMG US Chair and CEO Paul Knopp said during a weekend interview from Baltusrol Golf Club in Springfield, New Jersey, where Ruoning Yin won the second-oldest major in women’s golf and collected $1.5 million of the $10 million overall purse. The prize purse for the KPMG Women’s PGA Championship has risen 186% since 2017, when it was $3.5 million.
“Since we started our sponsorship, major companies like Chevron, AIG and Amundi have started sponsoring women’s majors,’’ said Knopp. “The purses of majors in the past nine years have doubled and the rest (of the tournaments on the LPGA Tour) have almost doubled. And we’re seeing more women’s events played on these major, historic courses.”