It would be easy to make the sweeping blanket statement that PR is a woman’s arena. Yet while 70% of PR executives are females, there is the possibility that women thrive in this particular industry because of skill sets that match the acute needs of a changing function.

How so?

Firstly, the demands of PR are no longer about having a presence at the back of stakeholders’ minds. Instead, deep and meaningful connections are required, which resonate with the public.

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