When a Seahawks player couldn’t pronounce “Uwajimaya” in a television interview, CEO Denise Moriguchi had a revelation.
As Uwajimaya’s third-generation owner, Moriguchi, 40, understood that the name Uwajimaya has no meaning to outsiders or newcomers, even though it is the largest local Asian grocery store and has 88 years of history. Uwajimaya was the village of her grandfather before he emigrated from Japan to America.
More information: http://nwasianweekly.com/2017/05/kai-market-an-innovative-concept-of-uwajimaya-new-female-leadership-shows-boldness/